Get found
Google Ads for Care Homes
SEO builds an asset, but it builds slowly. When you have empty beds now — a new wing opening, a wave of vacancies, a home coming out of a difficult inspection — paid search puts you in front of families searching in your catchment today.
Get My Free AuditWhy care home PPC usually wastes money
Care searches attract an enormous amount of irrelevant traffic: job seekers, students researching essays, suppliers, people looking for care in an entirely different part of the country.
A campaign that has not been built carefully will spend most of its budget on those clicks. The account looks busy, the click-through rate looks respectable, and almost none of it turns into an enquiry.
The discipline that matters is negative keywords, tight geographic targeting, and landing pages that match the search — not clever ad copy.
What's included
How we approach google ads
Campaign build from scratch
Structured around intent — families actively looking to place a relative, separated from everyone else who happens to search similar words.
Ruthless negative keyword lists
Built specifically for the care sector, filtering out recruitment, training, funding-advice and academic traffic from day one.
Radius and location targeting
Tuned to your genuine catchment, including the pattern where a family lives one place and is searching for a home near a different one.
Landing pages built to convert
A dedicated page per campaign, answering the specific question the searcher asked, with one clear next step.
Conversion tracking that reaches the phone
Call tracking as well as form tracking, because in this sector a large share of genuine enquiries still arrive as phone calls.
What we will tell you before we take your money
Why this matters specifically in care
Paid search is not right for every home. If your website gives families no reason to enquire, or your Google listing is in poor shape, ads will simply buy traffic that bounces. In that situation we will say so and recommend fixing the foundations first. It is a slower route to the same place, but it is the one that works.
Straight answers
Google Ads — frequently asked questions
What should we budget for care home Google Ads?
It depends entirely on your catchment — competition in a wealthy commuter town looks nothing like a rural county. We size the budget against the local cost per click and, crucially, against what a single filled bed is worth to you over an average stay. That second number usually reframes the whole conversation.
How quickly will we see enquiries?
Ads can be live within days and produce enquiries in the first week. The first month is largely about gathering search-term data and cutting waste, so cost per enquiry typically improves substantially between month one and month three.
Do you lock us into a long contract?
No. We ask for an initial period long enough to give the campaign a fair test, because judging paid search on two weeks of data is meaningless. After that it runs month to month.
Start here
See exactly what's costing you enquiries
Free, specific to your home, no obligation.